The casting process is one of my favorite parts in doing commercials. You have the opportunity to meet extremely talented individuals that come close to fitting the part the minute they walk into the room. My friend Yasmin over at Jane Doe Casting did an amazing job at pulling some great selects for me and though there was some great casting choices - I ultimately settled on Daegan and Louis. Daegan came into the room and went for it on every take and from there I tweaked his performance on set so as not to go too hillbilly - just keeping it in the slower speed of farm life. He is also great with inflections in his voice and gave us alot of variations to work with. Louis is a friend that I met on a Alice In Chains video I shot. Great look and super talented and it is always a good combo to have the ability to work with people you have worked with before and know they will give you exactly what you need. I think there is a relationship of trust that can form between a actor and director which makes the shoot that much easier and enjoyable.
Tell us about editing and finishing.
While Dean was working on the edit, Dror Revach was working on the powder sugar machine. An exceptional 3D/CG artist that has gone above and beyond on every one of my projects he has worked on. We went through a couple of variations and in the end he nailed it - a "believable" and working machine!
Joshua Smith of Hydro74 did the logo for me for the OC Fair. I come from a design/animation/cg/vfx background so I helped with some of the lesser animations but it was Kevin Prendiville on Flame that brought it all together with sky replacements, final composites, and color correction. He tweaked so many details that the viewer may never see.
As I wanted every piece of the spot to better the whole, the final clincher was Mic Brooling who scored the spot for me. I knew I did not want to use any stock music as wallpaper though there are some great tracks out there. As soon as I showed the spot to Mic - he had the same idea for music that I had but much more elaborate. The score is amazing as the guitars work really well for the initial misdirect and then we plunge into a more Danny Elfman type machine sound - bridge into orchestral for the 3 food reveals and then wrap it up again with the guitar. The audio really adds to the humor - it doesnt just fill a void.