Click to watch NY Lottery "Nightmare"
Click to watch ShareBuilder.com "Control"
Click to watch Tabasco "Hurts So Good"
Credits (director, writer, DP, producer, etc.)
Writer (Sharebuilder): Dan Sorgen
Writer (NY Lottery): Aron Fried
Writer (Tabasco): Andrew Lincoln
DP (ALL): John Orphan
Producer (ALL): Buffalo 8 Productions, Luke Taylor
Editor (ALL): Eric Gross
Production Designer (ALL): Wade Morrison
Hair/Makeup (ALL): Marina Coria
PA (ALL): Allen Aceves
1st AC (ALL): Jenna Hoffman
2nd AC (ALL): Dominique Chen
Steadicam Operator (Sharebuilder): Mike Nelson
Gaffer (ALL): Ovidio Jimenez
Key Grip (ALL): Francisco Esparza
Best Boy (ALL): Matt Arner
Sound Recordist (Tabasco): Dennis Schweitzer
Sound Recordist (Sharebuilder/Lottery): Luis Molgaard
Sound Recordist (Lottery): Pete Orlanski
Sound Mixer (ALL): Chris Parker
Colorist (ALL): Cody Cuellar (Lite Post)
Why this script/concept? How does it reflect your vision as a commercial director?
What was the casting process like?
How did you search for/lock a location?
How did you select your DP, crew?
How did shooting go? Any challenges?
Tell us about editing and finishing.
It was very important to me to finish this commercial as professionally as possible, I really wanted to send it through a high level post-production process, just like a regular network commercial. Yes, I could probably save some money if I edited, sound mixed, and colored them all, but there are really talented people who do those things for a living, and are really good at them. So why not let them bring their expertise to my project. Commercials are nothing if not extremely collaborative, and good post-production people can really bring out the best in a spot. I followed a similar process as I did when finding key crew and casting: I exhausted my personal network and professional job posts all while looking for that magic combination of experience and hunger. I was lucky enough to find Eric who is an extremely talented comedy editor, and John (DP) recommended Cody (Colorist) while Chris (sound mixer) was a Buffalo 8 recommendation.
In retrospect, is there anything you would have done differently?