Coors "Buy Beer"

Watch here. 


Credits:

Daughter - Kelly Mulvihill
Emo Boyfriend - William Henningsen
Narrator - Dean Temple
Father - Michael Ralff

Directed by Constant Van Hoeven
Written by Max Page
Producer & Cinematographer - Andrew Porter
Make up: Lisa Wood
Gaffer / Grip - Ryan Moynihan
1st AC - Guy Paul Delisfort

Why this script/concept? How does it reflect your vision as a commercial director?

I'm a cinematographer, so I approached things differently. I really wanted to shoot something funny and clean looking with lighting coming from the windows. I searched for something that wouldn't take too long to shoot and wasn't complicated. My friend who was a director agreed to direct this script and we shot it at his house.

What was the casting process like?

I put an ad on backpage.com and found the daughter character. The other actors I found through social media and other online websites. It was fairly simple.

How did you search for/lock a location?

I picked this script based on a location we already had. My director friend just bought a new house and new it would be perfect.

How did you select your DP, crew?

The gaffer and director were friends of mine, who have work together in the past. The makeup artist and 1st AC I found online after I posted something on facebook.

How did shooting go? Any challenges?

The shoot went very well. We planned out all the shots and talked about everything beforehand. I had a lighting diagram. The only challenge was finding a makeup artist. The original makeup artist bailed the day before and we really needed one. Luckily I found someone very quickly. 

Tell us about editing and finishing.

I edited a few cuts and showed them to the director and he gave me some feedback. We added some elevator music, it went pretty quickly. I shot the beer can after the shoot in my apartment.

In retrospect, is there anything you would have done differently?

Not really, maybe next time shoot something that would incorporate a different lighting scenario. Would love to shoot something at a bar or something like that. It was fun!

Any other thoughts.

If you need a DP, call me! I'm located in NYC. 


My website: http://andrewbdporter.com/